The Valence of Online Wom on Product Performance
The Valence of Online Wom on Product Performance[PDF] The Valence of Online Wom on Product Performance pdf online
- Author: Zaborowski Martin
- Date: 17 Jul 2013
- Publisher: LAP Lambert Academic Publishing
- Original Languages: English
- Book Format: Paperback::144 pages
- ISBN10: 365942529X
- ISBN13: 9783659425295
- File size: 31 Mb
- Dimension: 150.11x 219.96x 8.38mm::263.08g
[PDF] The Valence of Online Wom on Product Performance pdf online. The dynamics of online word-of-mouth and product sales-An empirical investigation of both a movie's box office revenue and WOM valence significantly influence WOM volume. WOM volume in turn leads to higher box office performance. Word-of-mouth (hereafter, WOM), defined as the array of informal decisions about whether to buy or not a product or a service either online or online. Well as the economic performance of a company (Ne
